{"id":1109,"date":"2020-09-10T17:39:58","date_gmt":"2020-09-10T14:39:58","guid":{"rendered":"https:\/\/www.bikreatif.com.tr\/blog\/?p=1109"},"modified":"2020-09-10T17:39:58","modified_gmt":"2020-09-10T14:39:58","slug":"dijital-pazarlama-nedir","status":"publish","type":"post","link":"https:\/\/www.bikreatif.com.tr\/blog\/dijital-pazarlama-nedir\/","title":{"rendered":"Dijital Pazarlama Nedir ?"},"content":{"rendered":"<h1>Dijital Pazarlama Nedir?<\/h1>\n<p>G\u00fcn\u00fcm\u00fcz dijital teknoloji d\u00fcnyas\u0131nda geleneksel medya ile k\u0131yasland\u0131\u011f\u0131nda tercih oran\u0131 y\u00fcksek ve daha avantajl\u0131 olan <strong>dijital pazarlama, <\/strong>\u00fcr\u00fcn ve hizmetlerin elektronik ortamda tan\u0131t\u0131lmas\u0131n\u0131 sa\u011flayan bir pazarlama y\u00f6ntemidir. Dijital pazarlama, bir i\u015fletmenin ya da markan\u0131n dijital kanallardaki pazarlama y\u00f6ntemlerinden olmak ile beraber; g\u00fcn\u00fcm\u00fczde en geli\u015fmi\u015f a\u00e7\u0131k pazarlama y\u00f6ntemi konumundad\u0131r.<\/p>\n<p>T\u00fcketici davran\u0131\u015f\u0131na benzersiz yakla\u015f\u0131m\u0131 sayesinde bir pazarlama trendinin \u00e7ok \u00f6tesinde olan dijital pazarlama; \u00e7e\u015fitli teknikler kullanarak internet siteleri, sosyal medya kanallar\u0131 ve mobil platform gibi bir\u00e7ok dijital kanalda var olmaktad\u0131r.<\/p>\n<figure id=\"attachment_1123\" aria-describedby=\"caption-attachment-1123\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1123\" src=\"https:\/\/www.bikreatif.com.tr\/blog\/wp-content\/uploads\/2020\/09\/dijital-pazarlama-nedir-1024x538.jpg\" alt=\"Dijital Pazarlama Nedir ?\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.bikreatif.com.tr\/blog\/wp-content\/uploads\/2020\/09\/dijital-pazarlama-nedir-1024x538.jpg 1024w, https:\/\/www.bikreatif.com.tr\/blog\/wp-content\/uploads\/2020\/09\/dijital-pazarlama-nedir-300x158.jpg 300w, https:\/\/www.bikreatif.com.tr\/blog\/wp-content\/uploads\/2020\/09\/dijital-pazarlama-nedir-768x403.jpg 768w, https:\/\/www.bikreatif.com.tr\/blog\/wp-content\/uploads\/2020\/09\/dijital-pazarlama-nedir.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1123\" class=\"wp-caption-text\">Dijital Pazarlama Nedir ?<\/figcaption><\/figure>\n<h2>Dijital Pazarlama Teknikleri<\/h2>\n<p><strong>SEM (Arama Motoru Pazarlamas\u0131)<\/strong><\/p>\n<p><strong>SEM, <\/strong>arama motorlar\u0131nda web sitesinin kolay bulunabilmesini ve daha fazla ziyaret\u00e7iye ula\u015f\u0131lmas\u0131n\u0131 sa\u011flamaktad\u0131r. Hedef kitleye eri\u015fecek do\u011fru anahtar kelimelere verilen reklamlarla kayda de\u011fer ba\u015far\u0131lar elde edilebilmektedir.<\/p>\n<p><strong>SEO (Arama Motoru Optimizasyonu)<\/strong><\/p>\n<p>Web sitesinin arama sonu\u00e7lar\u0131nda \u00fcst konumlarda yer almas\u0131n\u0131 sa\u011flayan<strong> SEO, <\/strong>site i\u00e7i ve site d\u0131\u015f\u0131 \u00e7al\u0131\u015fmalarla beraber web sitesinin arama motorlar\u0131 taraf\u0131ndan kolay ve h\u0131zl\u0131 \u015fekilde anla\u015f\u0131lmas\u0131n\u0131 sa\u011flamaktad\u0131r.<\/p>\n<p><strong>Sosyal Medya Pazarlamas\u0131<\/strong><\/p>\n<p>Hedef m\u00fc\u015fteri kitlesine ula\u015fmak i\u00e7in internet kullan\u0131c\u0131lar\u0131n en yo\u011fun \u015fekilde kulland\u0131\u011f\u0131 sosyal medya platformlar\u0131n\u0131 kullanmak en etkili y\u00f6ntemlerden biridir. <strong>Sosyal medya pazarlamas\u0131<\/strong>, marka ve \u00fcr\u00fcne y\u00f6nelik platformlarda reklam verilmesi ile geni\u015f m\u00fc\u015fteri kitlesine ula\u015fmay\u0131 sa\u011flamaktad\u0131r.<\/p>\n<p><strong>\u0130\u00e7erik Pazarlamas\u0131 <\/strong><\/p>\n<p>Geleneksel ve klasik pazarlama y\u00f6ntemlerinde oldu\u011fu gibi <strong>i\u00e7erik pazarlamas\u0131<\/strong> da kullan\u0131c\u0131n\u0131n kar\u015f\u0131na kullan\u0131c\u0131n\u0131n dikkatini \u00e7ekecek ve ona de\u011fer katacak i\u00e7erikler \u00e7\u0131karmaktad\u0131r. Bu sayede reklamlar\u0131n ilgi \u00e7ekici olmas\u0131n\u0131 ve markaya kar\u015f\u0131 g\u00fcven olu\u015fmas\u0131n\u0131 sa\u011flamaktad\u0131r.<\/p>\n<p><strong>Mobil Pazarlama<\/strong><\/p>\n<p><strong>Mobil pazarlama<\/strong>; mobil cihazlar arac\u0131l\u0131\u011f\u0131 ile yap\u0131lan faaliyetleri kapsamakta ve uygulamalar \u00fczerinden ilerleme e\u011filimi g\u00f6stermektedir. Mobil pazarlama ile hedef m\u00fc\u015fteri kitlesi belirlenebilir veya lokasyon bazl\u0131 pazarlama faaliyetleri geli\u015ftirilebilmektedir.<\/p>\n<p><strong>E-Mail Pazarlama<\/strong><\/p>\n<p>Ki\u015filere do\u011frudan ula\u015fmak i\u00e7in etkili ara\u00e7lardan biri de e-postalard\u0131r. <strong>E-mail pazarlama<\/strong> arac\u0131l\u0131\u011f\u0131yla hedef m\u00fc\u015fteri kitlesini art\u0131rmak m\u00fcmk\u00fcnd\u00fcr. Etkin bir e-mail pazarlamas\u0131; do\u011fru ki\u015fileri hedeflemek, zamanlamay\u0131 iyi ayarlamak, i\u00e7eri\u011fi kaliteli bi\u00e7imde haz\u0131rlamak gibi konulara dikkat edilerek yap\u0131lmaktad\u0131r.<\/p>\n<h2>Dijital Pazarlama Neden \u00d6nemlidir?<\/h2>\n<p>G\u00fcn\u00fcm\u00fczde pek \u00e7ok firma taraf\u0131ndan kullan\u0131lan dijital pazarlaman\u0131n;<\/p>\n<ul>\n<li>Hedef kitlenin belirlenmesi<\/li>\n<li>M\u00fc\u015fteriye \u00e7ekme<\/li>\n<li>\u0130leti\u015fim kolayl\u0131\u011f\u0131<\/li>\n<li>M\u00fc\u015fteri bilgilerini edinme<\/li>\n<li>M\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 analiz etme gibi bir\u00e7ok faydas\u0131 bulunmaktad\u0131r.<\/li>\n<\/ul>\n<p>Dijital pazarlama konusunda profesyonel destek almak i\u00e7in bizimle ileti\u015fime ge\u00e7ebilir, reklamlar\u0131n\u0131z\u0131 ve markan\u0131z\u0131 milyonlara duyurabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital Pazarlama Nedir? G\u00fcn\u00fcm\u00fcz dijital teknoloji d\u00fcnyas\u0131nda geleneksel medya ile k\u0131yasland\u0131\u011f\u0131nda tercih oran\u0131 y\u00fcksek ve daha avantajl\u0131 olan dijital pazarlama, \u00fcr\u00fcn ve hizmetlerin elektronik ortamda tan\u0131t\u0131lmas\u0131n\u0131 sa\u011flayan bir pazarlama y\u00f6ntemidir. Dijital pazarlama, bir i\u015fletmenin ya da markan\u0131n dijital kanallardaki pazarlama y\u00f6ntemlerinden olmak ile beraber; g\u00fcn\u00fcm\u00fczde en geli\u015fmi\u015f a\u00e7\u0131k pazarlama y\u00f6ntemi konumundad\u0131r. T\u00fcketici davran\u0131\u015f\u0131na benzersiz yakla\u015f\u0131m\u0131 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[38,68,69,71,70,64,53],"class_list":["post-1109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-dijital-pazarlama-neden-onemlidir","tag-e-mail-pazarlama","tag-icerik-pazarlamasi","tag-mobil-pazarlama","tag-sem","tag-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=1109"}],"version-history":[{"count":2,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1109\/revisions"}],"predecessor-version":[{"id":1130,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1109\/revisions\/1130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/media\/1123"}],"wp:attachment":[{"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=1109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=1109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=1109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}