{"id":1112,"date":"2020-09-10T17:41:44","date_gmt":"2020-09-10T14:41:44","guid":{"rendered":"https:\/\/www.bikreatif.com.tr\/blog\/?p=1112"},"modified":"2020-09-10T17:41:44","modified_gmt":"2020-09-10T14:41:44","slug":"dijital-pazarlamanin-marka-acisindan-onemi","status":"publish","type":"post","link":"https:\/\/www.bikreatif.com.tr\/blog\/dijital-pazarlamanin-marka-acisindan-onemi\/","title":{"rendered":"Dijital Pazarlaman\u0131n Marka A\u00e7\u0131s\u0131ndan \u00d6nemi"},"content":{"rendered":"

Dijital Pazarlaman\u0131n Marka A\u00e7\u0131s\u0131ndan \u00d6nemi<\/h1>\n

Geli\u015fen ve dijitalle\u015fen d\u00fcnyada geleneksel medya ile k\u0131yasland\u0131\u011f\u0131nda daha avantajl\u0131 ve tercih oran\u0131 y\u00fcksek olan dijital pazarlama<\/strong>, \u00fcr\u00fcn ve hizmetleri arama motorlar\u0131, web siteleri, e-posta, mobil uygulamalar ve sosyal medya gibi elektronik ortamlarda t\u00fcketiciye tan\u0131t\u0131lmas\u0131na y\u00f6nelik reklamlardan olu\u015fmaktad\u0131r.<\/p>\n

\u0130nsanlar art\u0131k dijital kanallar\u0131 kullanarak varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrmektedir. E\u011fitim, genel k\u00fclt\u00fcr, sa\u011fl\u0131k, al\u0131\u015fveri\u015f gibi temel ihtiya\u00e7lar internet vas\u0131tas\u0131yla kar\u015f\u0131lanmaktad\u0131r. Bu sayede dijital pazarlama yolunda do\u011fru stratejiler olu\u015fturarak markalar bilinirli\u011fini art\u0131rmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

\"Dijital
Dijital Pazarlaman\u0131n Marka A\u00e7\u0131s\u0131ndan \u00d6nemi<\/figcaption><\/figure>\n

Markalar Neden Dijital Pazarlama Kullanmal\u0131?<\/h2>\n

Performans \u00d6l\u00e7\u00fcm\u00fc<\/strong><\/p>\n

Dijital pazarlamada geleneksel pazarlama ile k\u0131yasland\u0131\u011f\u0131nda performans \u00f6l\u00e7\u00fcm\u00fc daha kolayd\u0131r. Dijital pazarlamada analiz ara\u00e7lar\u0131 ile kampanyalar\u0131n\u0131z\u0131n performanslar\u0131 ve geri d\u00f6n\u00fc\u015fleri net \u015fekilde g\u00f6rmek m\u00fcmk\u00fcnd\u00fcr. Hedef kitlenizden ka\u00e7 ki\u015finin reklam\u0131n\u0131z\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fc, sitenizi ka\u00e7 ki\u015finin ziyaret etti\u011fini, ne kadar sayfa gezdiklerini, sitede kalma s\u00fcrelerini kolayl\u0131kla g\u00f6r\u00fcp hedefleriniz do\u011frultusunda marka performans\u0131n\u0131z\u0131 \u00f6l\u00e7ebilirsiniz.<\/p>\n

Hedefli Pazarlama<\/strong><\/p>\n

Google \u00fcr\u00fcn pazarlamak i\u00e7in ideal bir kanald\u0131r. SEM (arama motoru pazarlamas\u0131) ve SEO (arama motoru optimizasyonu) arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn ve hizmetleri arayan ki\u015finin kar\u015f\u0131s\u0131na do\u011frudan \u00e7\u0131k\u0131labiliyor. Bu a\u00e7\u0131dan dijital pazarlama sayesinde fazla masraftan ka\u00e7\u0131narak hedefli pazarlama yap\u0131l\u0131yor.<\/p>\n

M\u00fc\u015fterilerle \u0130li\u015fki Kurma<\/strong><\/p>\n

G\u00fcn\u00fcm\u00fczde Facebook, Twitter, Pinterest, Instagram, Linkedin gibi sosyal medya platformlar\u0131 neredeyse t\u00fcm internet kullan\u0131c\u0131lar\u0131 taraf\u0131ndan kullan\u0131l\u0131yor. \u0130nsanlar payla\u015f\u0131mlar\u0131 yap\u0131p ba\u015fkalar\u0131n\u0131n hesaplar\u0131n\u0131 takip ederken \u015firketlerde profillerini olu\u015fturup \u00fcr\u00fcn ve hizmetleri hakk\u0131nda payla\u015f\u0131m yap\u0131yorlar. Bu sayede potansiyel m\u00fc\u015fteri kitlenize ula\u015f\u0131p, markan\u0131z\u0131n, \u00fcr\u00fcn ve hizmetlerinizin tan\u0131t\u0131m\u0131n\u0131 yaparken, m\u00fc\u015fterilerinizden geri d\u00f6n\u00fc\u015fleri al\u0131yor ve daha yak\u0131ndan kar\u015f\u0131l\u0131kl\u0131 ileti\u015fim halinde bulunuyorsunuz.<\/p>\n

Yeniden Pazarlama<\/strong><\/p>\n

Yeniden pazarlama sayesinde sitede daha \u00f6nce bulunan markalar ile ileti\u015fimi ge\u00e7en ki\u015fileri \u00e7e\u015fitli sitelerde markan\u0131z ile ilgili reklamlar yaparak hedef haline getirebiliyorsunuz. Marka bilinirli\u011finizin art\u0131rmas\u0131na yard\u0131mc\u0131 olurken, sat\u0131\u015flar\u0131n\u0131z\u0131 da art\u0131racakt\u0131r.<\/p>\n

Marka Bilinirli\u011fini Art\u0131rma<\/strong><\/p>\n

\u015eirketler reklamlar\u0131n\u0131 \u00fcr\u00fcn ve hizmetlerini sunmak istedi\u011fi m\u00fc\u015fteri kitlesine y\u00f6nelik pazarlamak istiyorlar. Dijital pazarlama sayesinde marka, \u00fcr\u00fcn ve hizmetler hedef kitlenin kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor ve bu durum \u015firketlere pozitif geri d\u00f6n\u00fc\u015f sa\u011fl\u0131yor. \u015eirketler sosyal medya platformlar\u0131ndaki stratejileri ile kampanyalar\u0131n\u0131, yeniliklerini buradan tan\u0131tt\u0131klar\u0131 gibi m\u00fc\u015fterilerle daha bireysel etkile\u015fim kuruyorlar. Bu da marka g\u00fcvenilirli\u011fini art\u0131r\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dijital Pazarlaman\u0131n Marka A\u00e7\u0131s\u0131ndan \u00d6nemi Geli\u015fen ve dijitalle\u015fen d\u00fcnyada geleneksel medya ile k\u0131yasland\u0131\u011f\u0131nda daha avantajl\u0131 ve tercih oran\u0131 y\u00fcksek olan dijital pazarlama, \u00fcr\u00fcn ve hizmetleri arama motorlar\u0131, web siteleri, e-posta, mobil uygulamalar ve sosyal medya gibi elektronik ortamlarda t\u00fcketiciye tan\u0131t\u0131lmas\u0131na y\u00f6nelik reklamlardan olu\u015fmaktad\u0131r. \u0130nsanlar art\u0131k dijital kanallar\u0131 kullanarak varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrmektedir. E\u011fitim, genel k\u00fclt\u00fcr, sa\u011fl\u0131k, al\u0131\u015fveri\u015f …<\/p>\n","protected":false},"author":1,"featured_media":1124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[81,82,85,86,83,84,62],"class_list":["post-1112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital","tag-dijital-pazarlamanin-onemi","tag-hedefli-pazarlama","tag-marka-bilinirligini-artirma","tag-marka-onemi","tag-markalarda-dijital-pazarlama-kullanimi","tag-yeniden-pazarlama"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=1112"}],"version-history":[{"count":2,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1112\/revisions"}],"predecessor-version":[{"id":1133,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1112\/revisions\/1133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/media\/1124"}],"wp:attachment":[{"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=1112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=1112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bikreatif.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}